The following copy was written to accompany full page ads for print publication in a trade magazine. The full ads can be viewed in the advertising section.

"Heritage Buildings has been a premier home builder for the Coastal Carolinas since 1997. We offer a wide variety of spacious open floor plans ranging from low $200k to mid $500k. We pride ourselves on minimizing your cost and maximizing your value, and we include luxury features in our standard home package. Building your home is an important process that should be exciting and rewarding. We encourage your input and strive to constantly transform your ideas into reality."

"Chasing quality and affordability? With Heritage, you can have both. Our Energystar® homes start at 200k, and our standard feature package is everyone else’s luxury package. See our website for more details. Call us at 910-383-2136 to view our model home."

The following copy describes one of many floorplans on brochures designed for print and web distribution. Variations of this text were used to accurately and consistently describe the many different floorplans offered by Heritage Buildings, Inc.

"The Vienna displays a balance of modern southern charm and common sense at their best.

The generous open floor plan facilitates comfortable conversation with family and guests whether you are preparing a meal or relaxing in the great room. The mud room and nearby full bath will allow you to prevent the great outdoors from invading your home even with a very active lifestyle. The spacious master suite includes an elegant bath and two generous walk-in closets.

The great room’s fireplace acts as the traditional heart of the home. The built-in bookcases flanking the hearth provide rich decorating opportunities for collectors and book lovers alike."